New York City pop group Sheare has released a beautifully animated video for their dynamic song “Somebody Else” from their debut EP of the same name.
The video features animals made from the magnetic tape in cassettes and a robot main character with a classic 3D Viewmaster for a head. The song showcases frontman Brandon Sheer’s impressive voice and strong pop songwriting.
Sheare has recently finished recording their first full-length with executive producer Mark “Spike” Stent, known for his work with Coldplay, Arcade Fire, and Muse. The full-length is set to be released in 2014.
As part of an unconventional guerilla marketing campaign to promote the new EP, Sheare collaborated with Dropcards.com to place cards with the EP’s download code in strategic locations in Manhattan, usually attached to bright balloons.
Watch “Somebody Else” below: