Hot! Seattle Local: Grynch’s Perspective; Win Tickets to His Album Release Party

Posted by on March 2nd, 2012 at 12:16 PM

Lots of buzz surrounded Grynch, a Seattle emcee, in 2009 when he released Chemistry, featuring viral single “My Volvo.” With the hype leading him all the way to a Billboard interview, many thought Grynch was going to be the next big thing in Seattle hip-hop. The buzz faded, but Grynch continued to sporadically release music. He has since put out a handful of releases (singles, EPs, and a mixtape), and today he’s putting out his most solid piece of work to date, Perspective.

We asked Grynch what it felt like to be the rapper everyone was talking about, what it felt like when the buzz wore off, and if it feels like he’s reemerging with Perspective. Grynch told SSG Music, “It was cool [being the artist everyone was talking about]. I think [the buzz] started to wear off once the hype of “My Volvo” died down.” He further commented,  “I wasn’t super productive as far as my solo work goes when [the buzz wore off], so I didn’t really build on it that much like I probably should have.” Regarding reemerging, Grynch commented,  “I definitely feel like I am. This album is a far cry from me being “the Volvo guy,” although I had a decent catalog before that song even happened. Of course, [‘My Volvo’] was and still is my biggest song, so that’s what people are gonna know me for.”

Far indeed from “My Volvo,” Perspective isn’t trying to sell copies based on hype or buzz. This album is Grynch being honest with his fans and opening up about different aspects of life as a rapper in his early 20s. The album discusses, love, sex, family, relationships, the daily struggle, and many other things. Perspective is a standout not only because of Grynch’s prowess as an emcee, but also because of his community support. He’s got feature spots from Brother Ali of the Rhymesayers collective, and Seattle support from Sharprece, Sol, Fatal Lucciauno of Sportn’ Life Records, The Physics, and more.

Musically, Grynch approached this record from a standard hip-hop point of view–no avant garde; no this and that; just hip-hop. There are some old school R&B influences that show up, and whether the listener’s reaction is comedic, reflective, or somewhere in-between, those retro sounds will put a smile on the listener’s face.

The most memorable song is ironically “After Effect,” the bonus track with the Physics. James Brown funk is all up in it with an extra splash of contemporary bounce and pop.

Stream, purchase Perspective here.

Grynch is celebrating the release of Perspective tonight at Neumos with performances by The Bar (Prometheus Brown of Blue Scholars and Bambu), Chev, DJ Swervewon, and special guests. The show is ALL AGES and the doors are at 8pm. Tickets are $10 in advance and going fast. Get yours here, get yours now. For your chance to win a pair, e-mail with the phrase, “Grynch is Back! (Neumos 3/2)” in the subject line. Be sure to include your first and last name for the guest list, and follow @SSGPromo so you can keep your eye on all of our giveaways.


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