In 2006, I was living in Chicago working for a college radio station when I had an idea. I wanted to create a free, all ages music festival for the School of the Art Institute of Chicago. This place that prides itself on being a mecca for contemporary art and for allowing its students the creative freedom to explore painting and neon lacked the energy a music festival created for a community. So I proposed and presented bands like Pornado, Jeff Parker (Tortoise), Detholz! and Head of Femur to mimic the experience I had volunteering at the 2006 edition of the PDX Pop Now! festival.
Returning to Portland, I was interested to see if this year’s festival retained the breadth of music I witnessed in 2006, when Alela Diane, Thanksgiving, Parenthetical Girls and others graced the stages of Loveland. This year’s fest did that and more.
I was privy to the soul of Brownish Black,
the thick hair and surf rock hijinks of Lunch
and the face melting power of Usnea. What follow are images of surf rockers, a cumbia band, a guy in fancy pants and others whose faith in music was strengthened this past weekend by PDX Pop Now!