In 2004, actor and director Joseph Gordon-Levitt created a simple website called hitRECord.org where he posted a set of short films developed in collaboration with several other artists. Five years later, the site became a “professional open collaborative production company” which allows people worldwide to contribute their art and recordings to a collective pool of creativity.
Once submitted, contributions can be endlessly recycled, reused, and modified however suits community members’ RECord ideas. If Joe, as he prefers to be called, is able to make any of the works created into a “monetized production”, the profits are shared 50-50 between the site itself and the contributors to that work. If you don’t quite understand the process at this point, hopefully Joe’s introductory video will help:
Next month, the first hitRECord anthology, RECollection, will be released and the profits will indeed be split amongst the 471 contributors. Housed in a 64-page book are a DVD featuring 36 short films and a CD hosted by ‘DJ RegularJoe‘. And last year they released The Tiny Book of Tiny Stories, which features the work of 45 collaborating artists.
On August 23rd, Joe will be bringing hitRECord’s live manifestation to The Neptune Theatre. There will be performances, short films, story readings, and RECordings. Attendees will play dual roles as both audience members and participants, and are encouraged to bring their cameras (when was the last time you went to a performance like THAT?). Tickets are on sale now!