Bumbershoot 2011 Preview: Purity Ring

Posted by on August 23rd, 2011 at 11:06 AM

Purity Ring @ Bumbershoot (EMP Level 3 Stage) | 9/5 | 3:00-3:45pm | Get Tickets

Purity Ring

Photo courtesy of Purity Ring

Four months ago, Albertan “future pop” duo Purity Ring announced themselves to the world with two songs: “Ungirthed” and “Lofticries“. Without releasing any other original material since (remixes aside), they’ve been spotlighted by The Guardian, SPIN, The FADER, Vice, and Pitchfork, to name a few. Though, to be clear, neither of Purity Ring’s members are new to the music scene. Corin Roddick, the sorcerer on the boards, also plays with bizarro electropop clan Gobble Gobble (now Born Gold), while euphonic songstress Megan James, an early Gobble Gobble member, has a tender piano-driven solo project called Giraffedactyl.

Purity Ring’s musical roots seem to lie somewhere in the chopped & screwed territory that brought us the likes of Games (now Ford & Lopatin), Teams, and the witch house / drag scene. However, what distinguishes Purity Ring from this grouping are James’ sweet vocals and a stronger pop edge to their songs. This distinction ultimately lands them under such loose umbrella terms as “glo-fi”, “dream pop”, and “chillwave”, neighboring acts like Keep Shelly In Athens and Blackbird Blackbird. Using more popular musical terms, Purity Ring fuse aspects of electronic, hip-hop, and pop in their music; therefore, it should be no surprise that the band’s four Facebook “Likes” are Jay-Z, Justin Timberlake, Soulja Boy, and Baths.

In June, Purity Ring played their very first show, appearing as a “secret guest” opening for Twin Shadow at Alberta’s Sled Island Festival. They’ve since gone on to secure gigs supporting Twin Sister, Neon Indian, Com Truise, and YACHT as well as fellow Gobble Gobble offshoot Kuhrye-oo. Rumor has it that they also play an instrument of their own invention at shows. Find out the nature of this mysterious creation and learn how Purity Ring fill out a full live set on Monday, September 5th at Bumbershoot!



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